tag lines

The Utility and Constraints of English Advertising Tag Lines& Creation and Translation of Advertising Tag Lines

言语的效用及约束条件&英语广告主题句创作与翻译

This paper explores the utility maximization of English language in the use of advertising tag lines based on the analysis of sounds, wording, syntactic structures and rhetoric.

文章通过对英语广告主题句音韵、词汇、句式、修辞分析，探索广告主题句创作的言语效用最大化，即经济学意义上的追求效用最大化。

For years, Mercedes, BMW, Audi and Volkswagen have used German slogans and tag lines in their English-speaking advertising to link their products to the country's engineering prowess.

多年来，梅赛德斯（Mercedes）、宝马（BMW）、奥迪（Audi）、大众都在英语广告中使用过德语口号和标语，将它们的产品和德国的制造业实力联系起来。

Notice that after you indent the first attribute, if you press enter in the tag, subsequent lines are indented to match.

注意，在缩进第一个属性后，如果在标记中按enter，则后面的行会缩进以匹配。